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An in-app awareness campaign may send users to an event page, while an app acquisition campaign sends them to an app store. Define the destination, conversion event and creative experience before deciding which inventory to buy.
Ask what placement-level reporting is available, how exclusions work and which verification signals can be accessed. Platform reports and third-party measurement may use different definitions, so investigate discrepancies using equivalent metrics.
High CTR alone does not establish value. Review landing-page engagement, conversion quality and app-level patterns where reporting allows. For video, distinguish starts, completed views and subsequent business actions.
Yes. The destination can be a website or landing page where supported. The page should work well on mobile and be tested in the relevant in-app browser.
Placement targeting, allowlists and exclusions depend on the buying platform and inventory. We confirm the available controls before committing to a plan.
No. The incentive changes the viewing context. Rewarded inventory should be evaluated against the objective and the quality of downstream behaviour.
NeuronDSP is one of the buying tools ResultAd uses for programmatic campaigns. Available inventory, formats and targeting are checked against each brief.
Select app environments for the audience you want to reach, rather than assuming the same inventory mix works everywhere. A brief for the Philippines or Thailand includes geography, device priorities, format requirements and the destination after the ad. We apply the same checks in Indonesia, Malaysia and Singapore, confirming source availability and reporting before launch.
