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Choose an event that represents value: a qualified enquiry, completed registration, first purchase or another validated action. Record eligibility, rejection rules and the reporting period. Confirm whether the campaign is bought on CPA, CPI or another agreed basis.
Ad platforms, analytics and mobile measurement partners can report different totals because their definitions and attribution differ. Compare equivalent events and date ranges, review time zones and windows, and use the agreed source of truth for commercial validation.
Start with a test that can inform a decision, then assess downstream quality as well as acquisition cost. A low CPA is less useful if users are ineligible, duplicate or inactive. Increase budgets when both volume and validated quality support the move.
CPA and CPI can be discussed for suitable campaigns. The payable event, attribution, validation process, exclusions and payment terms must be agreed before traffic starts.
Usually the campaign brief, assets, destination, conversion definitions and appropriate reporting access. App campaigns may also need MMP integration and tested in-app events.
A target can guide planning; a guaranteed result should never be assumed. Feasibility depends on the market, conversion journey, offer, measurement and campaign terms.
We separate spend and platform delivery from validated business events. The report should show the agreed KPI, funnel conversion rates and the actions proposed for the next period.
A regional average can hide an expensive market or a valuable customer segment. For Thailand, Singapore and your other Southeast Asian markets, we agree the conversion definition, reporting currency and measurement window before comparing performance. Indonesia, Malaysia and the Philippines can be reviewed alongside them, with budgets adjusted using validated outcomes rather than a single assumed cost target for the whole region.
